Our aim is to support and develop artists at each stage in their career – and establish a working relationship with them going forward, which showcases and celebrates their success. We want to become a social hub for the community – a place that embraces inclusivity, and where everyone can be assured of a warm welcome. Not least we want to be accessible to all.Access See our new Distillery strand Annual Review 2021
Re-shaping our brand
We took the enforced closure by Covid as an opportunity for reflection. We wanted to think about how we were going to work in the future and what we should be prioritising.
The results of a public consultation carried out in February 2021 played a huge part in that discussion.
Any interested parties got the opportunity to tell us how they wanted to access the arts, what they wanted to see more of and what was important to them. This helped us to re-shape our brand and resulted in a fresh new identity…
OUR NEW IDENTITY
Working with local design agency Teapot Creative, we are proud to present our new identity and the inspiration behind it:
“The future is an exciting time for Taunton Brewhouse. After a challenging year of isolation and inactivity, the community is coming together to rebuild connections to each other and to the arts. As the world restarts and creativity flows again, Taunton Brewhouse plans to be there to support and inspire the people of Somerset and beyond.
To mark 2021 as a time of change and fresh perspectives, we have updated Taunton Brewhouse to reflect the new world we live in; it has a new name, new visual identity and new surroundings. We developed this identity by first looking at its heritage. The theatre is built on the site of an industrial-era factory and is where the Brewhouse takes its name; this is also where we found inspiration for the brand’s new colour ‘Coal’. Another important addition is the ‘Azure’ blue, which came from the nearby River Tone, as well as being the main colour used in the borough’s historic coat of arms. This palette is optimistic and refined and reflects Taunton Brewhouse’s aims of positioning itself as an important artistic centre in the region.
The new logo focuses on the structure of the building, its steps influenced by the now iconic slanted roofs and staggered seating of the auditorium. The white space represents the centre’s role in showcasing great performances and artists — and its aim to become a place of experimentation and innovation where artists come to learn and develop their skills — whether that be in drama, art, film or music.
This is a brand identity for the future, a flexible logo capable of adapting to Taunton Brewhouse’s different activities and one which represents its aspirations without forgetting its past.” With thanks to the Government’s Culture Recovery Fund for funding this process.